Home service automation that runs without you.

In order of ROI for most operators: (1) post-job review requests — sent automatically 2 hours after completion, lifts Google reviews from ~20% to ~70% of jobs; (2) lead-response acknowledgement — under-5-minute auto-reply with booking link, doubles conversion vs. next-day callback; (3) follow-up sequences for unsold quotes; (4) appointment reminders with 2-way SMS confirmation; (5) QuickBooks sync if your platform doesn't have a clean native integration. Anything that happens 10+ times a week and follows the same shape is a candidate.

It depends on the build. Zapier is the right call when you have under 50 automations and want zero infrastructure to manage — most owner-operators stay on Zapier forever. Make (formerly Integromat) wins when you have branching logic, JSON manipulation, or volume that would blow up a Zapier bill. n8n is what we reach for when the build needs to be self-hosted (HIPAA, PIPEDA), needs custom code nodes, or when monthly automation volume is over 50k operations. We're tool-neutral and pick based on the workflow, not the vendor.

Two ways. Before the build, we time-stamp the manual workflow during the Week 1 shadow — how long does it take to send 30 review requests, log 50 leads, draft 20 follow-ups. After the build, we pull execution counts from Zapier/Make logs and multiply by the baseline. Most operators land between 18 and 32 hours saved per week within the first month. The number isn't a marketing claim — it's the audit math, which we hand you in writing.

Yes — and the spammy kind is why most operators leave reviews on the table. Our review automations send a single, plain-English text 2-4 hours after job completion, signed from the technician who was on-site. No multi-step sequences, no "URGENT" subject lines, no third reminder. Reply rate is 60-70% with a Google review rate around 35-40% of jobs — vs. ~5% from generic blast emails. The AI personalizes per job (technician name, service performed, quick reference to something specific).

Most of the major home-service platforms now do (Jobber, ServiceTitan, Housecall Pro, Workiz). For the older or more niche ones — or for specific workflows the API doesn't cover — we use one of three workarounds: webhooks (most platforms have them even if they don't advertise them), email parsing via Mailparser into Zapier, or browser automation via Playwright for the gnarliest cases. Tell us the platform on the discovery call and we'll tell you in 5 minutes what's actually possible.

Quick math: (hours saved per week × your hourly rate or your office staff's rate × 52 weeks) ÷ build cost = payback in months. A $1,500 review automation that saves 4 hours/week of office time at $25/hr pays back in ~4 months and runs forever. We give you this math for every automation in the audit before you commit to the build. If a workflow doesn't pay back inside 12 months, we tell you not to build it.

Three things. First, we instrument every build with a failure-alerting webhook — if a step fails, you get a Slack or email ping within 60 seconds, not next month when you notice the reviews stopped. Second, the runbook we hand off has a 5-minute "is it broken or just paused?" checklist. Third, the Automation Retainer ($500-$1,500/mo) keeps a direct line open if you'd rather we just fix it.